Mapp does not recommend storing any personally identifiable information (PII) data in custom or member attributes. PII is data that identifies the specific individual (for example, names and email addresses).
The Contacts menu provides access to a range of tools for contact management.
Audience > Administration
Professional contact management is central to successful digital marketing. The system does more than store contact addresses; it provides powerful tools for list management.
The email inbox is a highly competitive ad space. To turn more contacts into readers, be strategic. We give you the power to do all the following:
- Store contact preferences.
- React to profile updates.
- Track online activity.
- Record purchases.
- Measure message open and click rates.
Store Personalized Contact Data
Flexible data structures store information in freely definable and expandable contact profiles within Mapp cloud. This data structure makes it possible to store and use the following information in your campaigns:
- Customer lifestyle data
- Personal preferences
- Online activity
- Click-through behavior
- Product data
- Transaction history
The system automatically tracks and stores subscriptions and provides practical tools that personalize subscription processes. It supports multiple subscription processes, lead warming, and welcome messages. You can customize the system messages that are used to confirm subscription and unsubscribe requests in multiple languages. You can also create web forms that support subscriptions using an HTTP request. For more information, see Customized Landing Pages for the Opt-In Processes.
The key to targeted email communication is to know your contacts. Open and click behaviors are automatically stored in the profile of every contact. This information can help you to increase conversion rates and send the right email at the right time. You can also store read mode preferences to store information about how the contact prefers to receive messages within each group. For more information, see Edit Read Mode (window).
Even large amounts of data can be stored in the cloud. All the relevant, up-to-date data from a wide variety of sources can be made available for quick and easy integration into your messaging campaigns.
Before you can manage your contacts, they must be available in the system. There are several methods that you can use to add contacts to your system.
- Automatically upload contact files on a set schedule with an automated import. This method is appropriate for any size import.
- Import contacts as one part of a control XML package. For example, you can create a new group, import contacts, and start a campaign - all with one control XML automation. This method is appropriate for any size import.
- Manually upload an import file in the Contact Management area. This method is appropriate for importing up to one million contacts at a time.
- Add contacts with the API. You can add single contacts via SOAP and REST, or upload a list with Control XML.
Contact imports are such an important part of the system, we dedicated an entire chapter to it. For an overview of import options, start here:
Segments are filters that allow you to target specific groups of contacts with the selected message content. Each member of a group receives all messages sent to that group unless a segment is applied. Segments consist of one or more conditions. Each condition is based on one of four types of data:
- Profile attributes
- Group membership
- Message criteria
- Related data values
A well-formatted message does not guarantee that a contact who is interested in your product or brand results in a conversion. Use segments that target the right group of contacts. Even in larger contact lists, conversion rates decrease when the list has not been segmented into a suitable target audience.
It is possible to combine many diverse criteria to target a specific subset of contacts. For more information, see Grouping and Conjunction (Area).
Not all your contacts want to hear from you. Blacklists keep your open rates high by excluding domains and addresses which you do not want to contact. For more information, see Blacklists.
The system automatically monitors responses from contacts to identify and isolate problems with message delivery. Contacts who generate specific responses can be deactivated to prevent sending messages that could damage your reputation as a legitimate sender. For more information, see Deactivation.
Anonymized contacts can no longer be associated with any personal data. Anonymization preserves the behavioral data. You can leverage this behavioral data in your BI tool or with Mapp Insights. The anonymized data supports improved predictive or prescriptive analytics and smart decisioning.
You can anonymize contacts within the system or via API 2.0 method "contactAnonymize". Contact data cannot be restored after anonymization.