Navigation Path

  1. In the main navigation, click   Statistics​ > ​Group Messages​ > Email.
  2. Select the checkbox ​Select All​ to select all messages on the page for comparison.
    A maximum of 10 messages can be selected for comparison with one another.
    - or -
    Select the checkboxes next to the individual messages that you would like to compare to one another.
  3. Click Compare.
  4. Click Time Distribution​. The Comparative Time Distribution window opens.

The Comparative Time Distribution window​

The ​Comparative Time Distribution​ window is opened via the link ​Comparative Time Distribution. This function provides you with the ability to analyze, within a given time frame, how many recipients have opened or clicked the messages being compared.

It is not possible to select messages for comparison from more than one page.

A maximum of 10 messages can be compared over a time distribution at once. If more than 10 messages are selected for comparison, the time distribution is not available.

General Settings​

In the general settings, you can select whether the clicks and opens should be evaluated on an hourly or daily basis. Furthermore, you have the option to choose which values ​​are displayed in the graph corresponding to the selected time frame.

The time distribution is calculated as follows:

​Time distribution = number of all activities recorded at the end of an interval − number of all activities recorded at the beginning of an interval​

Setting

Description

​Select time frame​

Here you select the time frame over which the opens and clicks are evaluated. After the selection of the time frame, the chart automatically updates to reflect the new settings.

  • Hourly: This radio button displays the click and open evaluation on an hourly basis. Depending on the selected Period, the results are displayed for either one or two days.

  • Daily: This radio button displays the click and open evaluation on a daily basis. Depending on the selected Period, the results are displayed for up to 14 days.

​Period​

This entry defines the total length of time over which the results are displayed. Depending on the selection for the Select time frame​ (daily or hourly), the results can be displayed over a period of one (min.) to 14 (max.) days. After the selection of the time frame, the chart automatically updates to reflect the new settings.

​Show values for​

Here you can select the type of recipient activity that should be evaluated and displayed in the chart. Only one activity can be displayed at a time. After selection, the chart automatically updates to reflect the new setting. Each message being compared is assigned a different symbol and color in the chart. These are explained in the legend to the right of the chart. The system also calculates and displays the average result of all messages selected for comparison.

  • Confirmed Opens: This entry displays the time distribution of when the message was opened.
    According to the eec, this represents the total number of times a message is displayed (whether fully opened or within the preview pane). Confirmed opens include all messages where the tracking pixel was displayed and/or a link was clicked (It is possible that some recipients opened the message with images suppressed and did not click any link; in these cases, the open cannot be counted).

  • Confirmed Openers: This entry displays the time distribution of the number of recipients who have opened the message. If a recipient opens a message more than once, this only counts one time. Confirmed opens include all messages where the tracking pixel was displayed and/or a link was clicked.

  • Total Clicks: This entry displays the time distribution of when clicks on a link in the mail took place.

  • Clickers: This entry displays the time distribution of clickers, that is, recipients who clicked on a link in the message. If a recipient clicks more than one link in the message, this only counts one time. The statistical analysis of link clicks is available under the Link Analysis tab (see ​Link Analysis (tab)​).

Line Chart and Legend​

The line chart and legend are used for the visual display of time distribution. The system evaluates the recipient activity in a given time frame, and this is displayed in the chart.

Information

Description

​Line Chart​

The line chart provides a visual display of the time distribution of selected recipient activities for the respective messages. For more information, see ​General Settings. After selection, the chart automatically updates to reflect the new setting. Scroll the mouse over the points on each line to see the exact number of clicks or opens at that point in time.

​Legend​

The legend for the chart provides an overview of the symbols and colors used to represent each kind of activity in the chart. This makes it easier to identify each message. Clicking on any item in the legend hides or displays the respective activity type, for example, to quickly compare between different activity types. The legend displays all messages selected for display (but a maximum of 10).