Shows external search phrases, that were tracked together with a campaign and contributed to the reach of a website goal.

The full input is shown, that users used in a search engine.

The majority of search phrases is depicted as "not provided".

Among other things, this is caused by the suppression of the search words at https search requests via Google.

If you track multiple website goals, you should filter on one website goal. Also use the dimension for filtering customer journey analyses.


Show only customer journey, during which no brand phrase was used in the search.