It is considered how often a data source of an advertising medium was tracked.
Data sources of campaigns are:
Data Source
Corresponds to the Figure
URL parameter (media code)
-
Page
Page Impressions
Event
Clicks
SEO
Qty Sources Search Engines WITHOUT URL parameter
Social media Source
Qty Sources Social Media Sources WITHOUT URL parameter
Other Source
Qty Sources Other Sources WITHOUT URL parameter
Direct entry
Entries Entry Sources WITHOUT URL parameter
Example:
A user uses two links in a newsletter:
Days analysis(Visitors > Traffic)
Ad Media analysis(Marketing> Campaigns > Advertising Media)
3 Page Impressions are assigned to "mc=newsletter.linkA" - those from "Landingpage A" and those from "product view". These are all Page Impressions until a new campaign is clicked.