This is a custom dimension of the type "Campaign Category". Here, static information on an ad media is shown.
The "-" classifies all campaigns that are not assigned to a campaign category.
We cannot provide further information here, as each Category is configured individually in your Mapp Intelligence system.
For further questions please contact your Mapp Intelligence administrator.
Training Chapter Campaign Analyses
Training Chapter Campaign Configuration
You can also find a course on campaigns at Mapp Academy. Log in and search for "Mapp Intelligence - Campaign Analyses".