This metric shows how many different web browsers were used.

Short Facts

The metric is calculated using cookies. A cookie is unique for each device and browser. If User Centric Tracking  is deactivated, the metrics "Browsers, Unique" and "Visitors" are the same.

Depending on the analysis, a browser is counted once or once per time interval (e.g. day, week, month).

Information on Cookie based Tracking

If a users accesses a website, a cookie with an ID is set. Based on this cookie the users is recognized in future accesses. In case the user deletes the cookies or uses different devices/browsers, a new cookie is set and the user is counted as new "Browsers, Unique".

Similar Figures


Further Information

Training document  Basic Metrics