Shows, if an external search phrase was tracked with or without a brand keyword.
The brand keyword (e.g. company name, domain) has to be listed in the marketing configuration (Mapp Q3 > Configuration > Marketing Configuration > Brand Keywords). If not, all accesses are depicted as "Brand Search None".
The majority of the accesses the external search phrase cannot be recorded (search phrase "not provided").
Therefore, in the URL of the landing page and the booked SEM keyword can be additionally used for the brand assignment the marketing configuration.
Training chapter Referrer Analyses