Mapp's AI Assistant includes a predictive feature to provide actionable insights to marketers via automatic notifications. 

Unlock hidden patterns with segment detection

This use case illustrates how you can create an insight-led digital marketing campaign targeting a geographic audience with a specific product category performing above average.


First, make sure that you have activated the Smart notification. See our how-to guide for more information.


Here are the steps that are mentioned in the video above.

StepWhereWhat
1Mapp Intelligence > Notification FeedCreate new segment within the Smart Notification
2Mapp Engage > Audience > Segmentation > CI Segments

Activate CI segment criterion

3Mapp Engage > Audience > Segmentation > Segmentation Builder

Create segment with CI Segment criterion

More information on segment creation

4Mapp Engage > Create New > Message

Selecting the segment during message creation

More information on message creation


Stay on top of issues with process monitoring

This video’s use case illustrates how you can leverage Process Monitoring to get alerts when an anomaly is detected in one of your custom processes. You can then use these alerts to spot potential problems in your process and fix them quickly!

First, make sure that you...

  1. set up a custom process. See our training chapter for more information.
  2. activated the Smart notification. See our how-to guide for more details.


Here are the steps that are mentioned in the video above.

StepWhereWhat
1Mapp Intelligence > Notification FeedFind out more about the issue and root cause.