This plugin is compatible with Adobe Commerce 2.4+.
Capabilities
The Adobe Commerce plugin can be used to create a data layer for Mapp Intelligence. This data layer can then be then accessed with a tag manager (e.g., Google Tag Manager or Mapp Intelligence Tag Integration). The configuration of the pixel is also done there.
A variety of information is available in the data layer. This includes different areas:
- Pages
- Page tracking based on the URL
- Page title
- Categorization (content groups)
- Number of pages (e.g., number of search results, product lists)
- Users
- Products
- Product tracking with different product statuses (e.g., viewed, added to cart, purchased)
- Quantity and price
- Orders
- Order ID
- Order Value
- Coupon Value
- Currency
Depending on your shop configuration, you might find much more data available.
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