Mapp's AI Marketing Analyst is creating pre-defined user segments to analyze and engage users based on their conversion probability, churn probability, predicted next order value and the predicted customer lifetime value.
This Best Practice shows you how to use this powerful tool for your Mapp Engage campaigns.
This not only helps increase the conversion rate but also lower costs.
For example, it allows you to offer less discount for people that are likely to buy anyway. Why offering a coupon for these users?
Let's have a look at how you can do this:
Create two SegmentsAI-based segments are a feature of Mapp Intelligence. You can use it in Engage in the segmentation builder under Intelligence > CI Segments.
Choose the CI Segment in the setup pane.
In this example, we want to message we have to create 3 segments:
A) a segment with a high conversion probability
B) a segment with a mid conversion probability
C) a segment with a low conversion probability
- Check the size of the audience that belongs to each segment. You can view this under the "Number of Contacts" column.
- Use these segments in a whiteboard. This allows you to adapt your send out per user group.