Link tracking is only possible when links are redirected to a Mapp Engage address (see How Mapp Engage Measures Email Marketing Success).
This redirection is activated for text and HTML messages in the group settings. Link tracking is activated for HTML messages without any further changes. With text messages, you can decide whether the display of the actual destination address is critical, that is, whether the links displayed can be redirected. Evaluation of the clicks is only possible when redirection is activated.
In the case of personalized links (e.g. in single messages), Mapp Engage evaluates the links only as a summary, as theoretically an infinitely large number of personalized, individual links can be created. If the links should be individually evaluated despite the possibly very large number, this must be explicitly set up.
Links that are partially or completely stored in the attributes or in related data are not always recognized by Mapp Engage. After a test sendout, you can check under the tab Tracking & Links whether the links can be evaluated (see Link Analysis (tab)).