Accelerated Mobile Pages (AMP) is an open-source library that provides an easy way to create websites that are smoothly and almost instantly available to the user. The main aim of the concept is to significantly speed up the loading process of mobile sites and thus increase usability.

AMP is based on the reduction of the file size to be loaded. Fast loading is also guaranteed by caching the content delivered via a Content Delivery Network (CDN).

Features of an AMP framework:

  • HTML
    The source code is reduced.

  • JavaScript
    Use asynchronous JavaScript to speed up the rendering of the actual web page content.

  • Content Delivery Network (CDN)
    Delivery of website content via a worldwide CDN (proxy server).

You can find further information about the AMP framework under this link: AMP Project.

This documentation explains how to implement Mapp Intelligence tracking for Accelerated Mobile Pages (AMP).