Defines the export type.
Visibility of export types depends on your permission settings. The following export types are possible:
Recipient Activity: Contains information about recipient activity (opens, clicks, bounces, conversions).
Tracking Data for Landing Pages: Contains information about visits to landing pages. For information about these web pages, which are created via Engage, see Landing Pages.
Sendout Details for Coupons: Contains information about the use of coupons. The export can be limited to certain coupon lists, or include all coupon lists.
Aggregated Link Clicks: Contains information about the clicks resulting from a message.
Link Clicks: As of December 2015, this export type is no longer available for new customers. New and existing customers can export message link clicks with a Raw Data Export.
Contains information about the clicks resulting from a message.
Related Data: Contains data that is stored in a related data set.
Aggregated Recipient Activity: Contains aggregated information about recipient activity.
Raw Data Export: Contains individually selected profile data (for example, addresses, gender, and preferences), recipient activity (clicks, opens and conversions), and background information.
Simplified Data Export: Contains a reduced amount of data. Only the first instance of each selected event is exported (for example, the first click). By contrast, a Raw Data Export includes every instance of the selected event (for example, all clicks).
Recipient Context: As of December 2015, this export type is no longer available for new customers. New and existing customers can export recipient context data with a Raw Data Export.
Contains information about the environment (geographic and technical) in which the recipient performed an activity (open or click) on a message.