Shows a unique visitor ID, that is generated by the "End device Visitor Ids" (cookie ID) and/or the "Custom Visitor Id" (customer ID).

Use this dimension for a preferably unique analysis of specific visitors.

  • Visitors without login (customer ID)
    "Visitor Id" equals "End device Visitor Ids".

  • Visitors with unique login (customer ID)
    If only one "Custom Visitor Id" (customer ID) was tracked for an "End device Visitor Ids" (cookie ID), the "Visitor Id" equals the "End device Visitor Ids".

  • Visitors with multiple logins (customer ID)
    If multiple "Custom Visitor Id" (customer IDs) were tracked for an "End device Visitor Ids" (cookie ID), the "Visitor Id" that was tracked first equals the "End device Visitor Ids". For all other "Visitor Id" a new ID is generated by Mapp Intelligence. These IDs start with a "3".

Additional Information

User Centric Tracking (1): An introduction