This video’s use case illustrates how an insight-led churn prevention automated marketing plan can help to re-engage your users and proactively support customer retention.
Here are the steps that are mentioned in the video above.
Step
Where
What
1
Audience > Segmentation> CI Segments
Activate CI segment criterion Predicted churn probability - high
2
Audience > Segmentation > Segmentation Builder
Create segment High Churn that includes the CI Segment criterion Predicted churn probability - high