documentation Documentation Intelligence Figures Formulas Current: Conversion Value Supported Conversion Value Supported The "Conversion Value Supported" is the conversion value to which a campaign contact contributed without getting assigned the conversion (according to the standard attribution).Calculation Contact Value in Customer Journey - Conversionvalue Example for the standard attribution "Last Campaign": If a source appears twice in a Customer Journey without getting the conversion assigned, we count the value twice. So if the customer journey was:Display > Display > SEM: 100€Display > Affiliate: 20€The Conversion Value Supported would be 220€ Similar FiguresConversion ValueContact Value in Customer JourneyAssistsAssists, Unique ×