Shows the share of entries that had only one page impression in their visit.

Calculation

Bounces / Entries * 100

Often this formula is used to evaluate marketing campaigns or entry pages.

Example:

A user views three pages:

  • Days analysis (Visitors > Traffic)
    For the corresponding day, a bounce rate of 50 percent is shown.

    Calculation Bounce Rate %:
    1 Bounce / 2 Entries = 50 %

  • Pages analysis (Navigation > Pages > Pages)
    The pages analysis yields the following results:

    Calculation Bounce Rate % for the page "product view":
    1 Bounce / 1 Entry = 100 %

Similar figures

Exit Rate %
Entry Rate %
Bounces

Further Information

Training document Basic Metrics
Video Basic Metrics Entries, Exits, Bounces